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  <title>Source of Truth</title>
  <link>https://costeve.com/mainPages/Blog_pages.html</link>
  <description>Source of Truth — Stefano Costa's blog</description>
  <language>en-us</language>

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    <title>Source of Truth</title>
    <link>https://costeve.com/mainPages/Blog_pages.html</link>
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    <title>September MBA: I am not a Juicer Business</title>
    <link>https://costeve.com/blogPosts/September%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;September MBA: I am not a Juicer Business&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Oct 2026 - 9 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Juicer Business vs Value Business&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Thu, 01 Oct 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/September%20Monthly%20Business%20Ahas.html</guid>
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    <title>August MBA: Why people buy bullshit</title>
    <link>https://costeve.com/blogPosts/August%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;August MBA: Why people buy bullshit&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Sep 2026 - 9 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Ideas need balance and businesses need geometry&lt;/li&gt;&lt;li&gt;Identity Based and Problem Based&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/August%20Monthly%20Business%20Ahas.html</guid>
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    <title>July MBA: A sex education post</title>
    <link>https://costeve.com/blogPosts/July%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;July MBA: A sex education post&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Aug 2026 - 6 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Marketing is like teen sex&lt;/li&gt;&lt;li&gt;B2C : B2B = Lagrange : Euler&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sat, 01 Aug 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/July%20Monthly%20Business%20Ahas.html</guid>
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    <title>Books that have changed my life</title>
    <link>https://costeve.com/blogPosts/Books%20that%20have%20changed%20my%20life.html</link>
    <description>&lt;p&gt;&lt;strong&gt;Books that have changed my life&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: Personal and retrospective, filtered through hindsight and some dramatisation.&lt;/p&gt;&lt;p&gt;4 Jul 2026 - 18 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;One, No One and One Hundred Thousand (age 12–13)&lt;/li&gt;&lt;li&gt;Alcatraz: A DJ on Death Row (age 13–15)&lt;/li&gt;&lt;li&gt;The Flowers of Evil (age 18)&lt;/li&gt;&lt;li&gt;80,000 Hours (during bachelor's degree)&lt;/li&gt;&lt;li&gt;Docs for Developers + Every Page is Page One (end of my master's)&lt;/li&gt;&lt;li&gt;The Power of Business Process Improvement (two months before quitting academia)&lt;/li&gt;&lt;li&gt;What I Wish I Knew When I Was 20 (while quitting my new job)&lt;/li&gt;&lt;li&gt;The Gervais Principle (shortly after quitting)&lt;/li&gt;&lt;li&gt;The Last Lecture (start of self-employment)&lt;/li&gt;&lt;li&gt;Conclusion&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sat, 04 Jul 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/Books%20that%20have%20changed%20my%20life.html</guid>
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    <title>June MBA: Before selling the seashell, understand the sea shore</title>
    <link>https://costeve.com/blogPosts/June%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;June MBA: Before selling the seashell, understand the sea shore&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Jul 2026 - 5 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Understand the sea before you fish&lt;/li&gt;&lt;li&gt;No board, no dice&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Wed, 01 Jul 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/June%20Monthly%20Business%20Ahas.html</guid>
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    <title>May MBA: Cups, balls, and lemons</title>
    <link>https://costeve.com/blogPosts/May%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;May MBA: Cups, balls, and lemons&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Jun 2026 - 6 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Decision-making: two cups, one ball&lt;/li&gt;&lt;li&gt;No one cares about qualyti&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Mon, 01 Jun 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/May%20Monthly%20Business%20Ahas.html</guid>
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    <title>April MBA: Do you feel it?</title>
    <link>https://costeve.com/blogPosts/April%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;April MBA: Do you feel it?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 May 2026 - 7 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Consulting: always the academics' fault&lt;/li&gt;&lt;li&gt;What if Google builds this tomorrow?&lt;/li&gt;&lt;li&gt;The Weyland-Yutani marketing error&lt;/li&gt;&lt;li&gt;Business proprioception&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Fri, 01 May 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/April%20Monthly%20Business%20Ahas.html</guid>
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    <title>March MBA: Rock bands and gym owners</title>
    <link>https://costeve.com/blogPosts/March%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;March MBA: Rock bands and gym owners&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Apr 2026 - 10 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Why many (some?) businesses fail&lt;/li&gt;&lt;li&gt;The P-S awareness framework&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Wed, 01 Apr 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/March%20Monthly%20Business%20Ahas.html</guid>
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    <title>February MBA: Premium niche or mass market?</title>
    <link>https://costeve.com/blogPosts/February%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;February MBA: Premium niche or mass market?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Mar 2026 - 5 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Sell to everyone or sell to a few&lt;/li&gt;&lt;li&gt;Always think about your ICP&lt;/li&gt;&lt;li&gt;Franchisee: business for those who don't know how to do business&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sun, 01 Mar 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/February%20Monthly%20Business%20Ahas.html</guid>
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    <title>January MBA: From spaghetti to funnel</title>
    <link>https://costeve.com/blogPosts/January%20Monthly%20Business%20Ahas.html</link>
    <description>&lt;p&gt;&lt;strong&gt;January MBA: From spaghetti to funnel&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: field notes from one month of experience&lt;/p&gt;&lt;p&gt;1 Feb 2026 - 5 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Introduction&lt;/li&gt;&lt;li&gt;Don't change your price, contents, strategy, or anything really... until you have enough numbers&lt;/li&gt;&lt;li&gt;Exploration is cool... but it costs time&lt;/li&gt;&lt;li&gt;Know who's buying&lt;/li&gt;&lt;li&gt;Find your target within your clients&lt;/li&gt;&lt;li&gt;Fans vs customers&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sun, 01 Feb 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/January%20Monthly%20Business%20Ahas.html</guid>
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    <title>Flows of my information</title>
    <link>https://costeve.com/blogPosts/Flows%20of%20my%20information.html</link>
    <description>&lt;p&gt;&lt;strong&gt;Flows of my information&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: personal workflow snapshot&lt;/p&gt;&lt;p&gt;31 Jan 2026 - 5 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Diagram&lt;/li&gt;&lt;li&gt;Breakdown&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sat, 31 Jan 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/Flows%20of%20my%20information.html</guid>
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    <title>Lifechanging blog posts</title>
    <link>https://costeve.com/blogPosts/Lifechanging%20blog%20posts.html</link>
    <description>&lt;p&gt;&lt;strong&gt;Lifechanging blog posts&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: Personal anecdote, low confidence in generalizability&lt;/p&gt;&lt;p&gt;25 Jan 2026 - 4 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;[Candost Dagdeviren] Retiring from the idea of retirement&lt;/li&gt;&lt;li&gt;[tala's blog] your life is not a prequel&lt;/li&gt;&lt;li&gt;[RIBBONFARM] The Gervais Principle, Or The Office According to “The Office”&lt;/li&gt;&lt;li&gt;[Slate Star Codex] Should You Reverse Any Advice You Hear?&lt;/li&gt;&lt;li&gt;Other links&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sun, 25 Jan 2026 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/Lifechanging%20blog%20posts.html</guid>
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    <title>The corporate experience</title>
    <link>https://costeve.com/blogPosts/The%20corporate%20experience.html</link>
    <description>&lt;p&gt;&lt;strong&gt;The corporate experience&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: Anecdotal and emotionally charged (intentionally non-neutral), based on a short experience.&lt;/p&gt;&lt;p&gt;26 Aug 2025 - 15 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Quick foreword&lt;/li&gt;&lt;li&gt;What are we arguing about today?&lt;/li&gt;&lt;li&gt;MY corporate experience&lt;/li&gt;&lt;li&gt;The REAL corporate experience&lt;/li&gt;&lt;li&gt;Me as Grandpa Simpson screaming “BATNA”&lt;/li&gt;&lt;li&gt;Suggested media&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Tue, 26 Aug 2025 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/The%20corporate%20experience.html</guid>
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    <title>I am not a mathematician (I am a math-worker)</title>
    <link>https://costeve.com/blogPosts/I%20am%20not%20a%20mathematician.html</link>
    <description>&lt;p&gt;&lt;strong&gt;I am not a mathematician (I am a math-worker)&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;ES: I studied math for 5 years, did 1 year of research, and spoke with many senior academics.&lt;/p&gt;&lt;p&gt;12 Apr 2025 - 7 min read&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Headers of the post:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Why I studied mathematics&lt;/li&gt;&lt;li&gt;Why I don’t work in mathematics&lt;/li&gt;&lt;li&gt;Conclusions and Moral&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
    <pubDate>Sat, 12 Apr 2025 12:00:00 GMT</pubDate>
    <guid>https://costeve.com/blogPosts/I%20am%20not%20a%20mathematician.html</guid>
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